There is no excuse not to have an ezine list. In fact, you don’t even need your own product or service before starting a targeted list. All you need is an autoresponder and an opt-in box on your website.
Once you do create your own product or service, you’ll be happy that you already have your [...]

Using subject lines the right way can greatly improve the number of people who actually open and read your emails. Unless your subscribers open the email they can’t read and act upon all the goodies inside, right? What do your subject lines say to your readers? Are they drab and make your subscribers head for [...]