Looking for more ways to get picked up by the media? Try these: - Send in editorials to your local newspapers - Don't forget about TV and Radio stations. They're news seekers too. - Scan news sites like Yahoo, MSN and Google News to find ideas to write about - Post your opinions on your site & other people's sites that may be talking about the same topic - If your product or service is related to a recently published story, write up a press … [Read more...]

Here is an outline of what a press release should look like. It can be short or long depending on your needs but following this general outline will ensure that the media has all the pertinent information at their fingertips. Contact Name Phone Number URL (if appropriate) Email address FOR IMMEDIATE RELEASE: (or the earliest date the news should be released) Headline Be creative and keep it to one sentence (about 60 characters). … [Read more...]