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	<title>Essential Office Support&#187; Essential Office Support</title>
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		<title>News Capturing Ideas</title>
		<link>http://essentialofficesupport.com/news-capturing-ideas/</link>
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		<pubDate>Wed, 09 Jul 2008 09:10:47 +0000</pubDate>
		<dc:creator>Melody</dc:creator>
				<category><![CDATA[Press Releases]]></category>

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		<description><![CDATA[Looking for more ways to get picked up by the media? Try these:
- Send in editorials to your local newspapers
- Don&#8217;t forget about TV and Radio stations. They&#8217;re news seekers too.
- Scan news sites like Yahoo, MSN and Google News to find ideas to write about
- Post your opinions on your site &#38; other people&#8217;s [...]]]></description>
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		<title>Press Release Format Guidelines</title>
		<link>http://essentialofficesupport.com/press-release-format-guidelines/</link>
		<comments>http://essentialofficesupport.com/press-release-format-guidelines/#comments</comments>
		<pubDate>Fri, 30 May 2008 07:53:27 +0000</pubDate>
		<dc:creator>Melody</dc:creator>
				<category><![CDATA[Press Releases]]></category>

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		<description><![CDATA[Here is an outline of what a press release should look like. It can be short or long depending on your needs but following this general outline will ensure that the media has all the pertinent information at their fingertips.
Contact Name
Phone Number
URL (if appropriate)
Email address
FOR IMMEDIATE RELEASE:  (or the earliest date the news should [...]]]></description>
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		<title>Are You Ready For The Media?</title>
		<link>http://essentialofficesupport.com/are-you-ready-for-the-media/</link>
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		<pubDate>Sat, 03 May 2008 20:46:43 +0000</pubDate>
		<dc:creator>Melody</dc:creator>
				<category><![CDATA[Press Releases]]></category>

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		<description><![CDATA[Are you trying to get published in the newspaper? Perhaps you want to land an interview for TV or a magazine. Maybe you’re looking for to do a regular newspaper column or radio show. Whatever the case may be, before you start attracting the media, you need to be prepared.
A couple years ago, out of [...]]]></description>
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		<title>Where to Submit Your Press Releases</title>
		<link>http://essentialofficesupport.com/press-release-directories/</link>
		<comments>http://essentialofficesupport.com/press-release-directories/#comments</comments>
		<pubDate>Sat, 15 Dec 2007 15:59:12 +0000</pubDate>
		<dc:creator>Melody</dc:creator>
				<category><![CDATA[Press Releases]]></category>

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		<description><![CDATA[In addition to sending your press releases to your local media outlets, you can also submit them to online press directories.  Today, reporters and editors can quickly scan the internet to find great story leads. Oftentimes they will search these pr directories to see what stories are new.
Here is a list of online directories [...]]]></description>
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		<title>Become a Storyteller Not an Advertiser and Watch Your Traffic Increase</title>
		<link>http://essentialofficesupport.com/become-a-storyteller-not-an-advertiser-and-watch-your-traffic-increase/</link>
		<comments>http://essentialofficesupport.com/become-a-storyteller-not-an-advertiser-and-watch-your-traffic-increase/#comments</comments>
		<pubDate>Thu, 12 Jul 2007 18:03:47 +0000</pubDate>
		<dc:creator>Melody</dc:creator>
				<category><![CDATA[Press Releases]]></category>

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		<description><![CDATA[When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don&#8217;t and neither do most people I know.
Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to [...]]]></description>
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		<title>10 Tips for Writing a Press Release</title>
		<link>http://essentialofficesupport.com/10-tips-for-writing-a-press-release/</link>
		<comments>http://essentialofficesupport.com/10-tips-for-writing-a-press-release/#comments</comments>
		<pubDate>Sat, 23 Jun 2007 18:03:46 +0000</pubDate>
		<dc:creator>Melody</dc:creator>
				<category><![CDATA[Press Releases]]></category>

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		<description><![CDATA[Publicity is the one of the most cost-effective marketing tools available. It not only spreads the word about you, your products and services but it helps build credibility.
The media is flooded each day with news stories and events submitted by those hoping to get their press release aired. News editors don’t have the time or [...]]]></description>
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