When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don't and neither do most people I know. Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to news or public interest stories. Not only do we pay more attention, we also are more likely to believe news stories than your basic … [Read more...]

Publicity is the one of the most cost-effective marketing tools available. It not only spreads the word about you, your products and services but it helps build credibility. The media is flooded each day with news stories and events submitted by those hoping to get their press release aired. News editors don’t have the time or the space to accept every story; therefore, they quickly scan the submissions and choose ones that catch their eye. … [Read more...]