Transcripts Can Boost Profits
by Melody
Teleseminars are calls that give you an opportunity to present your information and expertise to others from the comfort of your telephone. You can be the sole speaker during the teleseminar or you can invite one or more guest speakers so that it’s more engaging. Participants from all over the world can call in to hear what you have to say.
The benefits of teleseminars are numerous. From the speaker’s perspective, they help develop good relationships, allows the speaker to share his or her expertise, and they are great for increasing sales.
The ability to record the teleseminar and provide a copy of it to the participants in exchange for their name, and email address being added to your list is a win-win deal for both you and the participant.
In addition, teleseminars can be transcribed and emailed to call participants so they can print and refer back to them time and again. These transcripts can be used in a variety of other ways too, including:
- Give them away as a bonus for signing up for your list or purchasing your product
- Convert it into an ebook or guide to sell
- Chop it up for individual blog posts, newsletter topics or autoresponder messages
- Turn it into articles and press releases for additional publicity
Transcripts can also be used to increase the value of a product. For instance, if you hold a teleseminar and decide to sell CD copies of it for $30 each, that’s great. But what about all those people who learn better by reading or are hearing impaired? Are they going to purchase that CD? Probably not, however, add a transcript and an easy to follow checklist to it and you’ve instantly turned a $30 product into a $50 product and increased your customer reach.
So the next time you’re planning a teleseminar, consider how the addition of a transcript can increase your profits.
Our qualified team of assistants can transcribe your audio in either a verbatim or cleaned-up format.